The world has turned upside down and we’re all grasping that there’s going to be a new reality. Already it seems that those that adapt smart and fast will be ahead of the curve.
There’s no blueprint or playbook for this out-of-the-blue event, so bear in mind that not every pivot or initiative will pay dividends. But remember that the more you fail, the more likely you are to succeed. We all need each other so let’s not give up!
Here we’ve collected some of the initiatives we’ve seen that might represent how the industry looks going forward, from now, with these possible paths to trading, into recovery – and beyond.
First of all, before addressing the commercial aspects of adapting, it’s impossible not to pay tribute to those business that selflessly focused on helping the vulnerable and frontline workers when they were already experiencing catastrophic downturns in footfall or enforced closures that more often than not entailed heartbreaking staff layoffs. So we’ll start with that …
Good Causes – Providing Meals to the Vulnerable
Great causes, great PR. Guess who’ll remember who supported who?
If you don’t feel comfortable marketing good-cause efforts, or are behind the curve on this, here’s some ways for you to subtly enable customers to pay it forward instead.
Keeping customers engaged with recipes of the favorites they’re missing during lockdown has been the most popular way to reach out to regulars.
It’s a nice way to show your every day clients that you’re missing the daily interactions you have with them and care how they are.
Giving helpful tips on how they can try to recreate your signature snacks keeps you top-of-mind for that first day they’re able to enjoy the freedoms we perhaps used to take for granted.
And it goes without saying that, if you’ve gained an audience for your social channel – or improved what you had before – then that will serve you well going forward.
Disposables – Sustainability More Critical than Ever
Before we dive into the various business models and types of adapted service, let’s focus a little on the roles disposables will play.
It’s clear that reusables will continue to present a risk while hygiene standards are more vital than ever. So paper cups could be the norm. Even for in-house service, whenever that resumes, under whatever level of restrictions that might entail for social distancing etc.
Installing plexiglass, following local Pandemic retail regulations and applying for alcohol licensing has been a common twist for neighbourhood cafes and bakeries. Done well this could be something that sticks the test of time.
Roasters Reporting Good Results
Roasters are trading relatively well through the slump with their ability to survive on online sales to loyal customers carrying them through the loss of income from walk-in trade.
With so much danger still in place it could be way too early to talk of recovery, but many will have an eye on what the first days of restriction easing will look like.
How cautious will customers be? What will they have missed the most? Are you setup for contactless? What perishable and non-perishable stock can you get in advance now that will give you that edge to service a need?
Could you work on digital ordering and payment now for example? Who knows what the future looks like, but it seems staying agile and responsive is the key.
Stay safe and strong, we’re here to help however we can.
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